Grain Free - SUPERFOOD



Guaranteed Analysis

Crude Protein (Min.)


Moisture (Max.)


Crude Fat (Min.)


kcal/ cup


Crude Fiber (Max.)


Omega 6 (Min.)


Ash (Max.)


Omega 3 (Min.)


Calcium (Min.)


Phosphorous (Min.)


Calorie Content:  ME = 3956 kcal/kg or 415 kcal/cup


Chicken meal, de-boned Chicken, Turkey meal, Salmon meal, de-boned Turkey, de-boned Trout, Potatoes, Peas, Lentil beans, Chickpeas, Pea fibre, Chicken fat (preserved with mixed Tocopherols and Rosemary), Natural Chicken flavour, whole Dried Egg, Tapioca, Apples, Duck meal, Herring meal, Flaxseed, Salmon oil, Alfalfa, de-boned Duck, de-boned Salmon, Sweet Potatoes, Canola oil (preserved with mixed Tocopherols and Rosemary), Coconut oil (preserved with mixed Tocopherols), Potassium Chloride, Pumpkin, Carrots, Bananas, Blueberries, Cranberries, Broccoli, Spinach, Alfalfa Sprouts, Blackberries, Squash, Papayas, Pomegranate, Glucosamine Hydrochloride, dried Chicory Root, dried Lactobacillus Acidophilus fermentation product, dried Enterococcus Faecium fermentation product, dried Aspergillus Niger fermentation product, dried Aspergillus oryzae fermentation product, L-Carnitine, Vitamin A, Vitamin D3, Vitamin E, Inositol, Niacin, L-ascorbyl-2-polyphosphate, d-calcium Pantothenate, Thiamine Mononitrate, Beta Carotene, Riboflavin, Pyridoxine Hydrochloride, Folic acid, Biotin, Vitamin B12, Zinc Proteinate* , Iron Proteinate*, Copper Proteinate*, Zinc oxide, Manganese Proteinate*, Copper Sulphate, Ferrous Sulphate, Calcium Iodate, Manganous oxide, Selenium, Sodium Chloride, Taurine, New Zealand Green Lipped Mussels, Yucca Schidigera extract, Chondroitin Sulphate, dried Rosemary, Green Tea extract, Peppermint, Parsley, Rosehips, Zedoary, Dandelion, Chamomile, Ginger, Fennel, Turmeric, Juniper Berries, Licorice, Marigold extract, Cardamom, Cloves. * chelated minerals


Feeding Guidelines 

415 kcal/250 ml (8oz) cup


















Less Active

.35 to .80

.80 to 1.35

1.35 to 1.85

1.85 to 2.25

2.25 to 3.0

3.0 to 3.75

3.75 to


.35 to 1.0

1.0 to 1.65

1.65 to 2.00

2.00 to 2.75

2.75 to 3.25

3.25 to 4.0

4.0 to 5.5


.35 to .75

1.25 to 1.75

2 to 2.5

2.75 to 3.75

2.75 to 3.25

3.25 to 4.0

4.0 to 5.5


Helping our Furry Family live a long and healthy life remains our reason for continuing to develop great diets with exceptional ingredients.


Clarity and Continuing Education

The pet industry is a large multibillion dollar business and the majority is controlled by 3 VERY large corporations.  They provide research appearing to provide for your furry family’s’ well being BUT their bottom line is ALL about how much profit they can squeeze out of their customers.  So really its all about buyer beware.  It seems like the best thing for your pet after all the first ingredient is a meat protein BUT if that meat is followed by three or more different types of grains or starches or pulses then lets be clear you are really feeding a high carbohydrate diet to your pet.


THE GRAIN FREE ‘SUPERFOOD’ is all about freshness.

The main proteins are fresh deboned meats and fish ingredients.

We use deboned chicken, turkey, salmon, trout and duck.

In addition we use the highest quality

turkey meal, chicken meal, salmon meal,

herring meal and duck meal.


We use 6 meat or fish proteins as our first 6 ingredients.


Fresh ingredients and uncompromising Quality Control

Fresh is ALWAYS best.  We have ALWAYS been very diligent about freshness.  That is why we source only the best and get our finished foods to you as directly as we can.  Regular pet stores - NO WAY.  Large Distributor WAREHOUSES not a chance.  We care too much about our customers so we know when every bag was made, we know that every batch has been through a rigorous inspection, we know that our facilities have regular inspections by both the USDA and the CFIA.  We know where every ingredient originates and we know that if it’s not perfect – it doesn’t become part of our Earth Options diets.


Not all manufacturers’ are equal.  The pet food recall in 2007 was a great example of the lack of care that many manufacturers’ showed with their products.


Pets First products and our Earth Options diets have NEVER been part of any recall.


Moderation and Careful Consideration

We have carefully watched the industry since our inception in 1994. Our first diets contained two meat meals as our first two ingredients even though the industry was using cheap by-products and fillers. We were some of the few that started using Natural Preservatives even though it meant that the food wasn’t as shelf stable. WE knew that if we provided the best then our customers would thrive and they have. We can document a multitude of dogs and cats that used our products throughout their lives and stayed healthy into their teens – cancer free with exceptional quality of life.

 We have carefully watched the development of the Grain Free phenomenon.  We have watched how some companies modeled their products to compete with the raw feeders by using a high meat inclusion strategy.  We have watched while others simply replaced the grains with starches and carbohydrates and pulses but the question ‘Where is the meat?’ remains unanswered.

 Meanwhile pet obesity is rampant. Pet parents as some are called are indulging their pet’s every whim and causing a multitude of health concerns that can be avoided by simply feeding the freshest food in moderation. (although exercise helps!)

 Our Pet Guardians are part of the Pets First family and they are informed and constantly reminded that Optimal Weight is a key ingredient in helping your pet live into his teens both healthy and happy.


THE GRAIN FREE ‘SUPERFOOD’ is all about moderation.

Moderate Protein, Moderate Fat, Moderate Fibre

We use a Protein value of 33%

a Fat value of 13% and

a Fibre value of 4.5%

A superbly balanced diet for all life stages and all breeds.

It contains a healthy assortment and quantity of the SUPERFOODS

we use for our own optimal health.



The Moderate Grain Free


Why is Moderate as important an ingredient as Freshness.  The pet industry takes great joy in confusing everyone.  All you have to do is watch TV or go on pretty web sites that have wonderful pictures of everything that is in your pet’s food.  We focus on Freshness, Balance and Moderation.  This enables us to recommend, with confidence, the Grain Free diet to virtually every pet.  This may go against the marketing that many pet food companies try to make you believe.  They try to confuse you with specific diets for specific breeds or for specific life stages or for specific issues.  The pet industry is a virtually unregulated money making machine and when Making Money is a main ingredient then its no longer about the food but about the marketing.


Our Earth Options Grain Free Superfood is about Health, its about Happiness and feeding it to your furry family while not a guarantee will help them thrive…. But…


It takes even more to keep our four legged family healthy and happy.  It takes consistent oversight on both your part and our part to maintain an Optimal Profile.  Our commitment at Pets First is to not only help you achieve that profile but to help you keep it.


What will this diet achieve for your furry family


A shinier coat and healthier skin

 Lustrous comes to mind. People will stop you at the off leash park or while walking your dog and ask how you achieved that wonderful silky texture and when they look into your pet’s eyes they’ll see a vibrant healthy fun loving fur ball.  When this happens just say Earth Options Superfood.


This diet decreases allergies

 It’s a terribly helpless feeling. Your dog is scratching and you don’t know why. You have been to the vet and put him on ‘vet diet’ only to find no change anywhere but your pocketbook or worse his scratching goes away but the ‘vet diet’ has no put him dangerously close to obesity.

 There are a variety of ingredients in our Grain Free that will help reduce allergies.  If there was an allergy to grains well there aren’t any in this diet. If it was gluten or beef or from an undefined source then again there aren’t any.  If it was associated with protein then this diet will help due to its moderate use of only the highest quality proteins. If its environmental … and over 80% of allergies have been proven to be environmental then the addition of Superfood antioxidants   as well as a generous amount of both pre and probiotics helps alleviate allergic reactions.  You have read that you are what you eat well take another look at the ingredients in our Grain Free Superfood.


Decrease in weight for obese dogs as well as reduced stools

 You’ve fed him the best money can buy and he seems a little lethargic.  His waist seems to have disappeared and he jiggles when he runs to greet you.  You give him one of many treats he has daily.  STOP.   You are costing him two years of his life. Those are the statistics – an obese dog will live on average two years less if he is obese  AND you will take multiple trips to the vet during that time  AND his quality of life will be nowhere near where it should be IF  You ONLY fed Earth Options Grain Free.

 At a little over 400 kilocalories per cup with moderate fat and protein and carbohydrates this diet when fed according to specific feeding guidelines (tailored specifically for you and your dog) will shed pounds if he is obese or ounces if he is overweight.

 The end result will be amazing, he will shed less, his eyes will be brighter, his activity level will be balanced and he will live longer.   Will this all happen because he is now using the Earth Options Grain Free diet?  No,  it will happen because by using our diets you become part of a larger family, the Pets First family.

 You will feed based on age, on activity level and on attaining optimal weight.  You will use the Earth Options Grain Free kibble as a treat – nothing else.  And you will calculate these treats as part of his daily feeding.   Once he has achieved his optimal weight we will help you keep him at it.  Exercise is good for you too!!


Balanced energy in all life stages and helps eliminate ‘ picky eaters’

 The Earth Options Grain Free is like having your cake and eating it too.  Its that good.  This diet is about moderation and balance.  A balanced diet eaten in moderation provides all the ingredients necessary for a keen sense of energetic freedom.  If you have a picky eater well lets just say you HAD a picky eater.



Easier to digest for all dogs especially aging dogs.

 How can one food be good for all dogs including older dogs.  Well all dogs love meat.  Our Earth Options Grain Free is a HIGH meat inclusion diet, and not just any meat but REAL MEAT from Turkey, Chicken, Duck and REAL FISH from Salmon.  DEBONED meats and fish.  Easy to digest and assimilate.  These are considered RENDER FREE which means the first time they are cooked is in our Earth Options Grain Free diet.  When you combine high quality fresh ingredients with slow low temperature cooking and offer that diet to your dog only days or weeks from its manufacture then you have optimal nutrition.  Optimal nutrition is not about age or breed its about perfection.

 And when EARTH OPTIONS Grain Free is combined with PERFECTION it equals a HAPPY FAMILY!!  Your happy family!



It offers a combination of moderate levels of protein, fat and fibre to meet your dog's daily individual needs while being fed optimal kilocalories with each cup so as to maintain optimal health.


The Earth Options Grain Free Superfood achieves a new balance of perfection in the pet industry.


It contains both Prebiotics and Probiotics to promote a healthy digestive system while maintaining a lustrous coat and healthy skin while rejuvenating the immune system.


It contains Pulses - peas, lentils and chickpeas to help provide a lower glysemic index than tradition Grain Free diets.


It contains Glucosamine and Chondroitin. Glucosamine maintains movement and flexibility by keeping the joint cartilage lubricated. It also repairs and renews the cartilage in your dog's body. Chondroitin protects the cartilage from being destroyed.  Not often added to an ‘all life stages’ pet food but Glucosamine and Chondroitin are often recommended by veterinarians as a lifelong preventative of joint issues in your pet.


In short it contains a large array of the very foods that we consider essential to our own great health.  These Superfoods cooked slowly at a low temperature to maximize nutrient density enables this food to stand above all the rest.


Why  I would  use this diet  for my new puppy


- This diet is a great diet for puppies. With the combination of moderate levels of protein sourced from fresh deboned meats and fish ingredients , combined with moderate fibre and fat and superfoods, your puppy will live a full life with few trips to the vets. Most vet visits are a combination of not meeting all your puppy’s needs at a young age which lead to digestive problems, skin issues or joint and skeletal issues.

The kilo calories in this diet meet your dog's individual needs for a healthy, balanced growth structure as well as maintaining optimal weight.

To summarize this diet for your puppy: it has the right levels of protein fat and fibre for daily function and slow steady growth, the added advantage of pre- probiotics for puppy's digestive needs, and the Glucosamine and Chondroitin for prevention of skeletal issues that are not genetic and the Superfood provide powerful antioxidants that help to nutritionally rejuvenate your dog's natural defenses and contribute to a long, healthy life.




Why I would use this diet on an older and/or overweight dog

This diet is perfect for your senior dog.

The Grain Free Superfood is easier to digest for aging dogs.
Grains are not a " bad ingredient " but there is evidence that some dogs are more sensitive to rice or barley than others, and benefit from being fed products that are formulated with non - grain sources of carbs.

This diet will promote a shinier and healthy skin and coat ( sometimes as our dogs age they start to lose  the shine, and or coat gets greasy or even very dry and flaky ) so the balanced omega profile helps with that. The use of 6 meat and fish ingredients combined with the pre and probiotics promotes and supports the skin and coat. You will notice less ear issues, weepy eyes.

And in older dogs the use of pre and probiotics supports and maintains a healthy digestive system, as we all know as we get older we need those supplements in our diets.

The use of glucosamine and Chondroitin in the food will promote movement and flexibility by keeping the joint cartilage lubricated. It also repairs and renews the cartilage in your pets body, also protecting the cartilage from being destroyed.

The Superfoods help provide balanced energy for each days activity while the powerful antioxidants help to nutritionally rejuvenate your dogs natural defenses and contribute to a long, healthy life, while slowing down aging.







major nutrients, nutrients found in broccoli are said to guard against certain cancers. Contains cancer fighting compounds.





all berries especially blackberries are loaded with antioxidants.


packed with Vitamin B and beta carotene, helps reduce stress and gives the body energy.


antioxidant rich, helps fight heart disease and lowers cholesterol.

Deboned Ingredients




good source of protein and fiber. Excellent source of non-heme iron. Iron is needed to move oxygen through the system.


promote healthy collagen, cartilage, protein, fiber, antioxidant benefits. Low in fat and calories. Lentils offer modest amts of essential fatty acids mostly Omega-6's


Green Lipped Mussels

Green lipped mussels are commonly found in the oceans off New Zealand. The Maori people have been eating the mussels for centuries. They are a rich source of vitamins, minerals and proteins, but the Maori also discovered that the green lipped mussels had medicinal properties.

Modern scientists have since verified their beliefs and found through clinical studies that these mussels are extremely powerful and effective when it comes to treating inflammation and any inflammation related disease.

Apart from benefiting a whole list of health concerns most impressive results have been reported when treating joint pains, arthritis and heart diseases.


Anti-inflammatory Effects
Cloves are also used as an anti-inflammatory agent, due to their high content of flavonoids.

Digestive Health Benefits of Cloves

Cloves can effectively cure many digestive problems. Cloves are known to have medicinal qualities to cure flatulence, loose motions, indigestion and nausea. Cloves are useful in relieving the symptoms of diarrhea, gastric irritability and vomiting

Immune System
Clove and clove oil boosts the immune system by purifying the blood and helps to fight against various diseases.

Other Health Benefits of Cloves
Cloves are used for treating a number of health conditions such as malaria, cholera, scabies in the tropical Asian countries.

Cloves benefit the diabetic patients by controlling the blood glucose levels.


Peppermint is an excellent source of vitamin C and vitamin A. Peppermint is a very good source of magnesium, folate, dietary fiber, calcium, iron, and vitamin B2

Historically, peppermint has been used medicinally as a general digestive aid, and for the symptomatic treatment of upper respiratory infections. The active constituents of peppermint are primarily menthol and Mentone.


excellent source of vitamin C , folate and certain essential minerals, in addition to also being high in fiber and water therefore contributing to a healthy immune system.

Alfalfa Sprouts

excellent source of natural protein and Vitamin C, with a high enzyme content. Contains concentrated sources of " living enzymes "contributing to optimum nutrition.


Vegetable Root containing healthy starch from a Yucca plant. Healthy source of carbs, healthy starch, low in cholesterol and unhealthy fats promotes healthy weight also contains calcium.

Sweet Potato

immune boosting benefits, good sources of anti-inflammatory nutrients, vitamins A and C. Packed with nutrients. Keeps the stomach full longer.


source of fiber, red and green apples have a strong antioxidant presence.,


great source of fiber as well as a great source of Vitamin A. Supports eyesight and healthy skin.



also high in beta carotene, Vitamin C, potassium and a source for fiber and manganese.

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